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Writer's pictureDr. Deepessh Divaakaran

Navigating The Business Landscape: The 'Purpose Driven' Way

In the grand tapestry of entrepreneurship, every thread, every twist, and every turn is woven with stories. Today, I'm unfolding a chapter from mine.

The Catalysts Behind My Drive


Through the highs and lows of my entrepreneurial journey, there's been a constant — the unwavering support from my cherished well-wishers. Their inquisitiveness, their faith, and sometimes even their skepticism have been pivotal. Of late, many of these supporters have voiced genuine concerns: "Deepesh, with such a lean team, how are you managing two dynamic enterprises? Why isn't there a sprint towards external funding? Why does it feel like your companies are missing the aggressive gene typical of startups?"

Let's delve deeper.



Unfolding My Journey


While these questions are well-intentioned, there's a profound understanding behind our approach. You see, neither I nor my passionate team operate under the cloud of external pressures. There's a palpable joy in our shared vision. Together, we embark on an exhilarating journey, striving to sculpt something extraordinary and long-lasting.

Take Four32 AI Labs, for instance. We've partnered with 15 prestigious universities — a number we're both proud of and have earmarked as our limit for the financial year. It's a testament to our strategic restraint. Add to this the anticipation surrounding Brainy Buddies, which stands on the threshold of unveiling its E-Commerce platform.



Redefining Business Approach


The business ecosystem predominantly offers two routes — the well-trodden path of Traditional Businesses and the rocketing trajectory of High-Growth Startups. Each has its allure, its challenges. But my vision gravitated towards a distinctive middle ground. An approach that ensures our fire keeps burning brightly without getting consumed by it. A strategy that sidesteps debilitating burnouts and undue stress while keeping an eagle eye on impressive profit margins. I have coined this method as the 'Purpose Driven Business'.


The Pillars of 'Purpose Driven Business'


Let's peek into the tenets that define our distinctive approach:

  • Employee Well-being: Beyond the metrics and milestones, there's a heart to our organization — our team. We're deeply committed to ensuring their well-being, cherishing every individual's unique contributions.

  • Clear Vision and Mission: It's our North Star — a vision and mission that brings coherence to our every endeavor, aligning stakeholders in a harmonized purpose.

  • Flexibility & Empathy: Recognizing the myriad hues of life, we champion a blend of professional rigor with personal empathy, manifested in flexible working hours.

  • Sustainable Growth: In our playbook, longevity trumps ephemeral flashes of success. Our focus remains unwaveringly on sustainable growth.

  • Enriching Lives over Profits: Our metric of success goes beyond balance sheets. It's the lives we touch, enrich, and transform that truly counts.

  • Customer-Centricity: Every pulse, every heartbeat of our operations echoes the aspirations and needs of our customers.

  • Tech-Forward Approach: Automation isn't just a buzzword for us. It's an integral tool ensuring our operations remain streamlined and efficient.

  • Lean Yet Robust Team: Every individual is a linchpin, pivotal to our narrative. Our lean team fosters agility and a deeply bonded community.

  • The Power of Collaboration: We're firm believers in harnessing external expertise when needed, preferring strategic outsourcing over rigid structures.

  • Relationships - Our True Assets: Every relationship, every alliance is nurtured with care, forming the bedrock of mutual trust.

  • Fostering Innovation: We cultivate a culture where autonomy reigns supreme, sowing seeds of innovation and ownership.

  • Strategic Client Diversity: We're vigilant of the perils of over-reliance. Our client portfolio is a judicious mix, ensuring stability and continued growth.

Each decision, each pivot, each stride forward is a testament to our purpose-driven ethos. As this journey unfolds, I find solace in knowing that your belief, support, and well wishes will be the winds beneath our wings.

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