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Writer's pictureDr. Deepessh Divaakaran

How lenskart is a proof that India's growth story has just begun

Updated: Dec 1, 2022


We have been witnessing one of the most challenging periods for start-ups in India and all around us we are hearing news of layoffs, cost cutting and despairing state for future of start-ups. But in all this dark and depressing news what we forget is how the companies who have their basics corrected are able to thrive in this subcontinent. We have witnessed some of the best companies who are running profitable on massive scale and are spreading the roots to the real core of India.


One of such examples is Piyush Bansal’s Lenskart. I have been an ardent follower of Piyush Bansal even before he was featured in Shark Tank India. Piyush and his team has been successfully proven to all of us that if you implement your basics of the company in place, have loads of conviction, laser focus, grit and sustainable effort you can run a profitable unicorn In India.


The proof of Lenskart reaching to the roots of real India was personally proven to me when I saw Lenskart store in my city named Irinjalakuda in Thrissur, Kerala. At first sight I felt excited and also gave confidence on my conviction that a location of a start up is not at all important.


When I started my company at this same city in 2018 there was no such brands in this area. People used to tell me that running a company here will not help you to reach the investors or good employees. But I was able to create a successful product from this very place with the help of some of the best talents and mentors which is now been acquired by another company.


Today you will see all great brands like Reliance Fresh, More, Louis Philippe, Max Fashion, Jockey, Reliance Trends, LensNFrame, KFC, etc. are thriving in my city.


Thank you Piyush Bansal for coming to my town. Your story is not just an inspiration for me but for all those start up founders who believe in India and the conviction that her Growth story has just begun.

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